A brand is a kind of promise. It is a set of fundamental principles as understood by anyone who comes into contact with a company. A brand is an organization’s reason for being and how that reason is expressed through its various communications media to its key audiences, including customers, shareholders, employees and analysts. A brand can also describe these same attributes for a company’s products, services, and initiatives.
There is a massive disconnect between the perception and reality of audio shares, not just with AM/FM radio… though the perception shift is widely in favor of other audio sources.
Nowadays, people expect multiple types of content to suit their needs. Not everyone has time to read a 6,000-word blog post. Others want a quick video and then there’s podcasting – a great way to reach people outside of when they’re sitting in front of a computer. The best part? You don’t need to be an established content creator to learn how to start a podcast for your business.
QR codes were in worldwide use before the dawn of the new millennium, but never really took off in the U.S. because they required an app to do the scanning and many users – and marketers! — were left frustrated. Almost overnight, QR codes became ubiquitous as businesses and their patrons embraced how useful they could be in a COVID world.
It should be no surprise here that each of these paid media strategies is focused on privacy. But don’t forget about the tried-and-true best practices here, like having a strong account structure and using a cross-channel strategy (not just multi-channel).
