Radio vs. Perception
There is a massive disconnect between the perception and reality of audio shares, not just with AM/FM radio… though the perception shift is widely in favor of other audio sources.
Podcasting for Business: The Benefits, Stats & How to Start
Nowadays, people expect multiple types of content to suit their needs. Not everyone has time to read a 6,000-word blog post. Others want a quick video and then there’s podcasting – a great way to reach people outside of when they’re sitting in front of a computer. The best part? You don’t need to be an established content creator to learn how to start a podcast for your business.
Resurgence of QR Codes and Why This Matters for Your Marketing
QR codes were in worldwide use before the dawn of the new millennium, but never really took off in the U.S. because they required an app to do the scanning and many users – and marketers! — were left frustrated. Almost overnight, QR codes became ubiquitous as businesses and their patrons embraced how useful they could be in a COVID world.
The 19 Best Marketing Strategies for 2022
It should be no surprise here that each of these paid media strategies is focused on privacy. But don’t forget about the tried-and-true best practices here, like having a strong account structure and using a cross-channel strategy (not just multi-channel).