Strategies

Two businessmen shaking hands

Things to Think About When You’re Making a Business Acquisition

When acquiring a business or starting a new venture, the excitement of the transaction can often overshadow some crucial marketing elements that are foundational to your future success. Too often, marketing professionals are brought in after the deal is sealed, only to find that key components necessary for effective marketing were overlooked or mishandled during the acquisition process. To avoid costly mistakes and ensure a smooth transition, consider these essential marketing aspects before finalizing your business acquisition.

September 17, 2024
By Strategies
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Commit To Video

Finding consumers’ attention can feel a lot like the old carrot on the stick trick, perpetually trying to predict how people find things online. Most of the time it’s by using some sort of search engine to query what they are looking for. When you think about search engines and how people search for things online, Google, Yahoo, MSN, and Bing all come to mind immediately. However, most people are surprised to know YouTube is the second largest search engine,...

February 1, 2023
By Strategies
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Are You Taking Full Advantage of Your Website?

Your company’s website is the most effective way for you to collect data to use for marketing strategy. Whether it be social media, email, or traditional marketing in 2022 and beyond, it all starts on your website. With the introduction of Facebook Pixels and Google Analytics, you can collect information on user interaction within your website. Almost every marketing campaign has an objective and most of them should be ones that call for the consumer to perform an action that...

December 2, 2022
By Strategies
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Budgeting & Planning for 2023

There are so many different avenues we can go down for your marketing plan, it all begins with what you want. Each business is different. What works for one organization in Utica, NY may not work for another in Houston, TX.  Therefore, it is important to bring as much detail as possible to our planning meetings, so we can put together the best possible plan for your business based on your future plans, budget and current needs.

November 10, 2022
By Strategies
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Coffee cup and laptop sitting on bed

Streaming Outperforms Both Cable & Broadcast TV

Streaming platforms have finally done it. For the first time ever, streaming services captured more viewers than cable or broadcast TV, according to new data from Nielsen. You may be thinking to yourself that your noble contributions of binging critically acclaimed series meant streaming had surely taken the top spot before now. And you’re right – at least partially. Streaming has outperformed broadcast in a single month before, but never broadcast and cable in the same month.

August 31, 2022
By Strategies
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Brand Awareness concept

The Importance of Branding Your Business

A brand is a kind of promise. It is a set of fundamental principles as understood by anyone who comes into contact with a company. A brand is an organization’s reason for being and how that reason is expressed through its various communications media to its key audiences, including customers, shareholders, employees and analysts. A brand can also describe these same attributes for a company’s products, services, and initiatives.

July 29, 2022
By Strategies
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