The Website Checklist You Can’t Afford to Ignore: Enhance Your Online Strategy Today
by Lisa Burline Roser
Vice President of Business Development
Professional Media Services, Inc.
lroser@promediaonline.com
In today’s digital world, your website is often the first point of contact with potential customers. With the rise of online research and shopping, consumers expect to find the information they need about your business and products on your website. Therefore, it’s essential to make sure your website is working for you. By following the checklist provided, you can ensure that your website is easy to navigate, mobile-friendly, visually appealing, and provides valuable information to your target audience. This will help you create a positive user experience and increase the likelihood of conversions.
Here is a checklist to ensure your website is working for you:
1. Clear purpose: Does your website have a clear purpose? Is it easy to understand what your website is about within the first few
seconds of landing on it?
2. Navigation: Is your website easy to navigate? Can visitors easily find what they’re looking for? Are your menus and links labeled
clearly?
3. Mobile-friendly: Is your website optimized for mobile devices? Does it load quickly and display correctly on different screen sizes?
4. Speed: Does your website load quickly? A slow-loading website can negatively impact user experience and search engine rankings.
5. Design: Does your website have an attractive and professional design? Is it visually appealing and consistent across all pages?
6. Content: Is your website’s content well-written, informative, and engaging? Does it provide value to your target audience?
7. Calls to action: Are there clear calls to action on your website? Do visitors know what action they should take next?
8. Contact information: Is your contact information easily accessible on your website? Can visitors easily reach out to you if they
have questions or need assistance?
9. Security: Is your website secure? Do you have an SSL certificate, and is your website regularly updated with the latest security
patches?
10. Analytics: Do you have analytics set up on your website? Are you tracking important metrics such as website traffic, bounce rate,
and conversion rates?
At Professional Media Services, we believe that a strong foundation is essential to a comprehensive marketing strategy. Your website is a crucial component of this foundation, serving as one of the first points of contact with potential customers. We’re dedicated to helping small businesses like yours generate leads and create a lasting first impression with a properly built, optimized, and designed website. Contact us today to learn more about our small business website options and how we can help you succeed in today’s digital world.