5 Benefits of Making an Annual Marketing Plan

5 Benefits of Making an Annual Marketing Plan No matter your industry or company size, a solid marketing plan can help you effectively meet your company revenue and growth goals. Not only should you have a marketing plan customized to support your company needs, you should also revisit it each year to ensure it still [...]

Streaming outperforms both cable and broadcast TV

Streaming outperforms both cable and broadcast TV for the first time ever Streaming platforms have finally done it. For the first time ever, streaming services captured more viewers than cable or broadcast TV, according to new data from Nielsen. You may be thinking to yourself that your noble contributions of binging critically acclaimed series meant streaming [...]

The Importance of Branding Your Business

By AllBusiness.com Early branding of a small or emerging company is key to business success. It is the quickest way for your company to express what it is and what it can offer. Inaccurate branding of a new business can make it difficult for people to grasp why the business exists in the first place. [...]

Radio vs. Perception

According to Edison’s Share of Ear, the perceived audience share of AM/FM radio is 28% among media agencies and brands.  That is far smaller than the perceived 45% share of Spotify and Pandora combined.  In reality, AM/FM radio’s actual share of audio time spent listening (40%) far exceeds the 28% perception. There is a massive [...]

Proud Sponsor!

ProMedia is proud to be a sponsor of the Hometown Heroes Banner Program.  We were honored to help assist and support such a wonderful initiative that touches the hearts of many local residents and our ProMedia staff personally. The mission of the Utica Hometown Heroes Banner Program is to place banners honoring our Veterans, either [...]

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