Providing Proven Results
Online Sales Increase By 240% In Four Months!
Background
Heidelberg Bread Company, known for its fresh, all-natural, artisan breads made from sustainably sourced ingredients and baked under Orthodox Union kosher standards, sought to revitalize their sales and expand brand recognition across the Northeastern United States. Facing a plateau in sales, they aimed to increase both brand awareness and sales of their healthy, old-world-tasting breads at an affordable price.
Objectives
- Increase brand awareness/recognition
- Increase sales
Solutions
Pro Media developed a custom designed marketing strategy that included the use of the following:
- A re-design of the bread packaging to give it a fresh, modern look.
- Design and implementation of new in-store marketing for retail locations highlighting the product.
- A digital billboard campaign in the Central New York market.
- Introducing new traffic sources including Facebook ad campaigns to help build recognition while employing data harvesting techniques to increase the leads database.
- Radio and television ad placements within desired markets. This included a thirty second spot during Super Bowl LIV.
- Designed and launched a new website with: Data harvesting techniques to increase customer database size, Store locator with search feature to quickly find Heidelberg bread in stores, and a brand new e-commerce store to sell directly to customers.
- Monthly e-newsletter promoting new online store, news/events, recipes using Heidelberg Bread.
- A custom vinyl box truck wrap to market the product while delivering to retail locations.
Results
- Customer (leads) database increased by 220% in 4 months.
- Organic search traffic increased 180% over a one year period.
- Social Media traffic increased 390% over a one year period.
- Direct traffic increased 280% over a one year period.
- 25% increase in retail sales.
- 240% revenue increase from online sales in 3 month period.
- 50% increase in Facebook page “likes” over a one year period.