In today’s digital world, your website is often the first point of contact with potential customers. With the rise of online research and shopping, consumers expect to find the information they need about your business and products on your website. Therefore, it’s essential to make sure your website is working for you. By following the checklist provided, you can ensure that your website is easy to navigate, mobile-friendly, visually appealing, and provides valuable information to your target audience. This will help you create a positive user experience and increase the likelihood of conversions.
At Professional Media Services, we believe that a strong foundation is essential to a comprehensive marketing strategy. Your website is a crucial component of this foundation, serving as one of the first points of contact with potential customers. We’re dedicated to helping small businesses like yours generate leads and create a lasting first impression with a properly built, optimized, and designed website. Contact us today to learn more about our small business website options and how we can help you succeed in today’s digital world.
by Lisa Burline Roser
Chief Marketing Officer
Professional Media Services, Inc.
As we look toward 2025, now is the perfect time to refresh your marketing strategy and position your business for growth in the coming year. With evolving technologies, shifting consumer behavior, and increased competition, having a proactive approach is essential to stay ahead.
When acquiring a business or starting a new venture, the excitement of the transaction can often overshadow some crucial marketing elements that are foundational to your future success. Too often, marketing professionals are brought in after the deal is sealed, only to find that key components necessary for effective marketing were overlooked or mishandled during the acquisition process. To avoid costly mistakes and ensure a smooth transition, consider these essential marketing aspects before finalizing your business acquisition.
In today’s digital age, having a strong online presence is crucial for the success of any business. One of the key components of this online presence is having a claimed Google Business Page. Google Business Pages are free to create and offer a variety of benefits to business owners.
Finding consumers’ attention can feel a lot like the old carrot on the stick trick, perpetually trying to predict how people find things online. Most of the time it’s by using some sort of search engine to query what they are looking for. When you think about search engines and how people search for things online, Google, Yahoo, MSN, and Bing all come to mind immediately. However, most people are surprised to know YouTube is the second largest search engine, amassing over 2 billion monthly users and feeding over one billion hours of video to users each day.
