It’s important to know the digital marketing trends of 2022. But the thing is, from a small business standpoint, some of them are directional trends that indicate where “mainstream” marketing is headed, but not where mainstream is currently at.
I’m looking at you, NFTs.
Now, a portion of your strategy should include preparation for the future and even some early adoption, but you also need to know what is going to bring you results now.
Like, this year.
This month.
Maybe even this week.
It should be no surprise here that each of these paid media strategies is focused on privacy. But don’t forget about the tried-and-true best practices here, like having a strong account structure and using a cross-channel strategy (not just multi-channel).
As we look toward 2025, now is the perfect time to refresh your marketing strategy and position your business for growth in the coming year. With evolving technologies, shifting consumer behavior, and increased competition, having a proactive approach is essential to stay ahead.
When acquiring a business or starting a new venture, the excitement of the transaction can often overshadow some crucial marketing elements that are foundational to your future success. Too often, marketing professionals are brought in after the deal is sealed, only to find that key components necessary for effective marketing were overlooked or mishandled during the acquisition process. To avoid costly mistakes and ensure a smooth transition, consider these essential marketing aspects before finalizing your business acquisition.
In today’s digital age, having a strong online presence is crucial for the success of any business. One of the key components of this online presence is having a claimed Google Business Page. Google Business Pages are free to create and offer a variety of benefits to business owners.
In today’s digital world, your website is often the first point of contact with potential customers. With the rise of online research and shopping, consumers expect to find the information they need about your business and products on your website. Therefore, it’s essential to make sure your website is working for you.
