Author - Mike Verminski

Coffee cup and laptop sitting on bed

Streaming Outperforms Both Cable & Broadcast TV

Streaming platforms have finally done it. For the first time ever, streaming services captured more viewers than cable or broadcast TV, according to new data from Nielsen. You may be thinking to yourself that your noble contributions of binging critically acclaimed series meant streaming had surely taken the top spot before now. And you’re right – at least partially. Streaming has outperformed broadcast in a single month before, but never broadcast and cable in the same month.

August 31, 2022
By Strategies
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Brand Awareness concept

The Importance of Branding Your Business

A brand is a kind of promise. It is a set of fundamental principles as understood by anyone who comes into contact with a company. A brand is an organization’s reason for being and how that reason is expressed through its various communications media to its key audiences, including customers, shareholders, employees and analysts. A brand can also describe these same attributes for a company’s products, services, and initiatives.

July 29, 2022
By Strategies
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Podcast playing on mobile screen with headphones sitting next to phone

Podcasting for Business: The Benefits, Stats & How to Start

Nowadays, people expect multiple types of content to suit their needs. Not everyone has time to read a 6,000-word blog post. Others want a quick video and then there’s podcasting – a great way to reach people outside of when they’re sitting in front of a computer. The best part? You don’t need to be an established content creator to learn how to start a podcast for your business.

April 4, 2022
By Strategies
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Young woman hands using the smart phone to scan the qr code

Resurgence of QR Codes and Why This Matters for Your Marketing

QR codes were in worldwide use before the dawn of the new millennium, but never really took off in the U.S. because they required an app to do the scanning and many users – and marketers! — were left frustrated. Almost overnight, QR codes became ubiquitous as businesses and their patrons embraced how useful they could be in a COVID world.

March 23, 2022
By Strategies
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Close up of a keyboard with braille for the blind

How To Make Your Website ADA Compliant

Getting your website ADA accessible for every potential customer, client, and patient is just a click or call away. At Pro Media we can make your current or new website user friendly for a variety of disabilities that can be customized for every visitor. The ease for the user is simple, which makes it very helpful to navigate and keep that visitor on your site longer.

March 16, 2022
By Accessibility
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