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No matter your industry or company size, a solid marketing plan can help you effectively meet your company revenue and growth goals. Not only should you have a marketing plan customized to support your company needs, you should also revisit it each year to ensure it still aligns with your key objectives.

Streaming platforms have finally done it. For the first time ever, streaming services captured more viewers than cable or broadcast TV, according to new data from Nielsen. You may be thinking to yourself that your noble contributions of binging critically acclaimed series meant streaming had surely taken the top spot before now. And you’re right – at least partially. Streaming has outperformed broadcast in a single month before, but never broadcast and cable in the same month.

A brand is a kind of promise. It is a set of fundamental principles as understood by anyone who comes into contact with a company. A brand is an organization’s reason for being and how that reason is expressed through its various communications media to its key audiences, including customers, shareholders, employees and analysts. A brand can also describe these same attributes for a company’s products, services, and initiatives.

There is a massive disconnect between the perception and reality of audio shares, not just with AM/FM radio… though the perception shift is widely in favor of other audio sources.