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When acquiring a business or starting a new venture, the excitement of the transaction can often overshadow some crucial marketing elements that are foundational to your future success. Too often, marketing professionals are brought in after the deal is sealed, only to find that key components necessary for effective marketing were overlooked or mishandled during the acquisition process. To avoid costly mistakes and ensure a smooth transition, consider these essential marketing aspects before finalizing your business acquisition.

In today’s digital age, having a strong online presence is crucial for the success of any business. One of the key components of this online presence is having a claimed Google Business Page. Google Business Pages are free to create and offer a variety of benefits to business owners.

In today’s digital world, your website is often the first point of contact with potential customers. With the rise of online research and shopping, consumers expect to find the information they need about your business and products on your website. Therefore, it’s essential to make sure your website is working for you.

Finding consumers’ attention can feel a lot like the old carrot on the stick trick, perpetually trying to predict how people find things online. Most of the time it’s by using some sort of search engine to query what they are looking for. When you think about search engines and how people search for things online, Google, Yahoo, MSN, and Bing all come to mind immediately. However, most people are surprised to know YouTube is the second largest search engine, amassing over 2 billion monthly users and feeding over one billion hours of video to users each day.

Your company’s website is the most effective way for you to collect data to use for marketing strategy. Whether it be social media, email, or traditional marketing in 2022 and beyond, it all starts on your website. With the introduction of Facebook Pixels and Google Analytics, you can collect information on user interaction within your website. Almost every marketing campaign has an objective and most of them should be ones that call for the consumer to perform an action that can be tracked on your website.

There are so many different avenues we can go down for your marketing plan, it all begins with what you want. Each business is different. What works for one organization in Utica, NY may not work for another in Houston, TX.  Therefore, it is important to bring as much detail as possible to our planning meetings, so we can put together the best possible plan for your business based on your future plans, budget and current needs.

With almost 4 billion people worldwide currently connected to the internet, there has never been a better time for businesses to include blogging in their marketing strategy. Not only does blogging drive website traffic and promote your products and services, but it also helps you build trust with your potential customers.