According to Edison’s Share of Ear, the perceived audience share of AM/FM radio is 28% among media agencies and brands. That is far smaller than the perceived 45% share of Spotify and Pandora combined. In reality, AM/FM radio’s actual share of audio time spent listening (40%) far exceeds the 28% perception.
There is a massive disconnect between the perception and reality of audio shares, not just with AM/FM radio… though the perception shift is widely in favor of other audio sources.
The charts below summarize the perceived audio listening shares among brands and media agencies. Grey is from the August 2021 Advertiser Perceptions study. In blue are the actual ad-supported shares from Edison’s Q3 2021 “Share of Ear.” Quite a disconnect.
As we look toward 2025, now is the perfect time to refresh your marketing strategy and position your business for growth in the coming year. With evolving technologies, shifting consumer behavior, and increased competition, having a proactive approach is essential to stay ahead.
When acquiring a business or starting a new venture, the excitement of the transaction can often overshadow some crucial marketing elements that are foundational to your future success. Too often, marketing professionals are brought in after the deal is sealed, only to find that key components necessary for effective marketing were overlooked or mishandled during the acquisition process. To avoid costly mistakes and ensure a smooth transition, consider these essential marketing aspects before finalizing your business acquisition.
In today’s digital age, having a strong online presence is crucial for the success of any business. One of the key components of this online presence is having a claimed Google Business Page. Google Business Pages are free to create and offer a variety of benefits to business owners.
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