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Is your website mobile friendly? If not, the digital age is seriously leaving you in the dust. Consumers are on the go more than ever before and if your website is illegible on smartphones and tablets, you might be losing more customers than you think. If your website is currently not mobile-friendly, it will look completely different depending on what kind of device you are using to view it. So, how do you ensure that your content is perfectly legible and your photos aren’t distorted? It’s all about website responsiveness. The web development team at ProMedia is meticulous about making sure that your website looks absolutely perfect on every single device and can even show you what it looks like on every popular device you can imagine. You might be thinking, “Will this really impact my business?” The answer is yes. This is not simply a matter of your website being pleasing to the eye. Studies have proven that more and more people are using mobile devices to access the internet and that they will leave your site if it is not responsive to their device. For starters, according to Smart Insights, a whopping 80 percent of internet users also have a smartphone. This means that of the people that your website exists for, 80 percent of them also have the potential to be viewing your site on their smartphone. Marketing Land, a digital publication about the industry, broke this down even further and found in 2014 that 45% of Read more...
Here at ProMedia, we approach everything we do with a strategic development plan. After more than 30 years in the industry, we know exactly what tactics will best serve your business to give you the largest possible return on your investment! Crafting an eye-catching, mobile-responsive, search engine optimized website isn’t a matter of luck… it’s experience, creativity and innovative design. Producing a television or radio commercial that will leave a lasting impression on your target market isn’t a matter of luck… it’s artistic ability, originality and content development. Branding your business for success isn’t a matter of luck…it’s positioning, industry familiarity and foresight. Creating an internet marketing campaign that can actually help you increase website traffic and gain visibility among your target audience isn’t a matter of luck… it’s targeting, retargeting, social media proficiency and search engine optimization. Media buying to get your message in front of the people that need and want to hear it isn’t a matter of luck…it’s understanding demographics, the market and audience behaviors across multiple media outlets. Happy St. Patrick’s Day from all of us here at Professional Media Services! When it comes to marketing and advertising, you don’t need luck, you need a ProMedia strategic plan. Read more...
Just a simple email can make you stop tracks in this crazy busy world of marketing and advertising that I live in every single day! Today I got a “thank you!” Now that may not seem like a big deal to you but to me it is! Myself and my team give 150% every single day to our clients. I personally take pride in that! We are not perfect and like in any business ‘stuff’ happens that is out of your control and man that drives me crazy! I am a leader and I expect my team to follow my lead with the same work ethic, passion and knowledge that I expect from myself! They do! I make sure they know how much I appreciate them and thank them … but until today, I never realized that I don’t hear that often. I don’t expect it at all! I’m a roll your sleeves up, get the work done right and don’t expect nothing in return kind of girl.  But today someone said thank you and it made me smile! So to the client who took time to write thank you … Thank You for making my day and reminding me why I work so hard every single day and expect nothing but the best from my team! And to my Professional Media Services team … thank you! This is a snippet of the email … What was sent to me: “Lisa, thanks for the great promotion and graphics for the [insert Read more...
Long time Marketing and Advertising Firm Celebrates Expansion with a Ribbon Cutting Ceremony on June 16th Professional Media Services, Inc. proudly announces the Grand Opening of their new location at Canal Park 215 Leland Ave., Utica, NY .  Professional Media Services, a local Marketing and Advertising firm is hosting a Grand Opening ceremony on Tuesday, June 16th starting at 2pm with a ribbon cutting at 2:30pm.  Local dignitaries, news teams and business owners will be in attendance to officially mark the opening of Professional Media’s new state-of-the-art facility. Professional Media Services, Inc. (ProMedia) is a full service marketing and advertising firm that has been in business for 34 years. Specializing in: Strategic Multi-Media Planning Brand Development Internet Marketing Website Development Graphic Design Multi-Media Video & Audio Production ProMedia has evolved by staying ahead of the ever changing marketing and advertising industry.  Embracing the digital platform over 15 years ago, has allowed them to not only understand its implications of the industry, but it also has helped create new approaches for their clients on the internet.  They are very proud of their new high-tech in house production studio and their award winning graphic design team that is highly creative.  In addition, their web designers and developers use the latest tools and implementations to keep their projects cutting edge.  Their consulting and media buying team has a combined expertise that spans over 100 years! Tours of the facility will be provided along with appetizers and refreshments. Future Development: With the purchase of the Read more...
30 March

We’ve Moved!

Professional Media is pleased to announce we have moved to our new location at Canal Park! Our new address is: 215 Leland Ave. Suite 102 Utica, NY 13502 Read more...

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