Is your website mobile friendly? If not, the digital age is seriously leaving you in the dust. Consumers are on the go more than ever before and if your website is illegible on smartphones and tablets, you might be losing more customers than you think. If your website is currently not mobile-friendly, it will look completely different depending on what kind of device you are using to view it. So, how do you ensure that your content is perfectly legible and your photos aren’t distorted? It’s all about website responsiveness. The web development team at ProMedia is meticulous about making sure that your website looks absolutely perfect on every single device and can even show you what it looks like on every popular device you can imagine. You might be thinking, “Will this really impact my business?” The answer is yes. This is not simply a matter of your website being pleasing to the eye. Studies have proven that more and more people are using mobile devices to access the internet and that they will leave your site if it is not responsive to their device. For starters, according to Smart Insights, a whopping 80 percent of internet users also have a smartphone. This means that of the people that your website exists for, 80 percent of them also have the potential to be viewing your site on their smartphone. Marketing Land, a digital publication about the industry, broke this down even further and found in 2014 that 45% of […]
Here at ProMedia, we approach everything we do with a strategic development plan. After more than 30 years in the industry, we know exactly what tactics will best serve your business to give you the largest possible return on your investment! Crafting an eye-catching, mobile-responsive, search engine optimized website isn’t a matter of luck… it’s experience, creativity and innovative design. Producing a television or radio commercial that will leave a lasting impression on your target market isn’t a matter of luck… it’s artistic ability, originality and content development. Branding your business for success isn’t a matter of luck…it’s positioning, industry familiarity and foresight. Creating an internet marketing campaign that can actually help you increase website traffic and gain visibility among your target audience isn’t a matter of luck… it’s targeting, retargeting, social media proficiency and search engine optimization. Media buying to get your message in front of the people that need and want to hear it isn’t a matter of luck…it’s understanding demographics, the market and audience behaviors across multiple media outlets. Happy St. Patrick’s Day from all of us here at Professional Media Services! When it comes to marketing and advertising, you don’t need luck, you need a ProMedia strategic plan.